In commemoration of the 50th Anniversary of Martin Luther King’s I Have a Dream speech, the U.S. Census Bureau developed A Statistical Portrait that take a look at the strides and achievements of African Americans over the past 50 years. Read more
As Black Consumers prepare for the upcoming Holidays, now is a great time to take a look at their thoughts and relationships with various electronics.
The attached files outline the Psychographics and Category Analysis of Electronics for these savvy consumers.
Despite the severe impact of the Great Recession, blacks’ economic clout continues to energize the U.S. consumer market. The Selig Center estimates that the nation’s black buying power will rise from $316 billion in 1990 to $601 billion in 2000, to $951 billion in 2010, to $1 trillion in 2013, and to $1.3 trillion in 2018. Read more
Iconic African-American-targeted shows from the 70s and 80s are finding their way back to the small screen as TV executives look to target an audience that’s watching more television than any viewer group. Read more
Over the last six years, TV networks’ Twitter accounts have gone from being little more than promotional outlets for tune-in messaging to real-time channels for networks and advertisers to interact with highly engaged audiences.
The crux of the so-called “Total Market” strategy: Using ethnic value propositions more consciously to appeal across all ethnicities in a way that reflects the changing demographic and ethnicity norms. Read more