#intheBLACK

42 MILLION BLACK CONSUMERS SPEND NEARLY
A TRILLION DOLLARS A YEAR.

THESE 42MM BLACK CONSUMERS BELIEVE
IN THE POWER OF ADVERTISING AND
ARE MORE INFLUENCED BY ADVERTISING
THAN ANY OTHER ETHNIC GROUP.

THEY ARE TREND-IGNITERS, BRAND
BUILDERS AND MEGA-CONSUMERS. THAT’S
WHAT YOU GET WHEN YOU GET WITH
BLACK CONSUMERS.

ARE YOU
IN THE BLACK?

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